Content that Builds Trust, Boosts Sales

Research shows that people are 131% more likely to buy from a business if they’ve previously been educated by them.

It’s no accident that so many online educators offer free webinars, guides, or resources. Free attracts. Knowledge intrigues. And if it’s good, it builds something even more valuable than attention...trust.

Why This Matters for Travel Advisors

Our industry is naturally rich with opportunities to educate. Whether it’s explaining Lightning Lane, sharing crowd calendar tips, breaking down resort perks, or comparing ticket options, every time you share valuable information, you’re planting seeds for future bookings.

The more often people hear that information in your voice and see it come from your personality, the stronger their connection to you becomes.

When clients view you as both approachable and knowledgeable, they’re far more likely to remember you when it’s time to book their next trip.

Educational Content Is Everywhere

You might be doing it without even realizing:

• Social media posts

• Reels and videos

• Carousels

• Email newsletters

• Downloadable resources

Each of these is an opportunity to give your audience a quick win (something they can use right now) and to position yourself as the go-to source for Disney & Universal travel expertise.

But Here’s the Catch

Sharing educational content is only half the battle. If you want it to convert into bookings, it needs to:

• Sound like you

• Feel like you

• Look like you

Otherwise, you risk blending into the noise. That’s where a content strategy, not just random posting, becomes the difference between “likes” and leads.

Want the “How” to Make It Happen?

Inside the Plussing It Membership, I don’t just give you done-for-you, customizable content, I show you exactly how to make those videos, posts, and stories sound like you and keep your audience coming back for more.

If you’re ready to take the guesswork out of content creation (and turn your posts into actual bookings), learn more about Plussing It here.